It was always an end-to-end system with Steve. He was not a designer but a great systems thinker. That is something you don’t see with other companies. They tend to focus on their piece and outsource everything else.

This is a fascinating glimpse into the internal workings of Apple and Steve Jobs. He may be a little crazy, but it’s crazy like a fox. He’s had single-minded devotion to getting things right. It makes me wonder what will happen to Apple when he leaves. I don’t think they’ll fail, but will they be as “magical”?

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